Privacy policy

Privacy Policy

This Privacy Policy describes how your personal data is collected, used, and shared when you visit benxo.co.uk or make a purchase.

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Personal Information We Collect

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the website, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the site, and information about how you interact with the website. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

  • Cookies are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.

  • Log files track actions on the website and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.

  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the site.

If you make a purchase or attempt to make a purchase through the website, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

When we mention "personal data" in this privacy policy, we mean both Device Information and Order Information.

"By using our website, you (the visitor) agree that third parties may process your IP address to determine your location for currency conversion purposes. You also agree that this currency will be stored in a session cookie in your browser (a temporary cookie that is automatically removed when you close your browser). We do this so that the chosen currency remains selected and consistent while browsing our website, allowing prices to be converted into your local currency."

How We Use Your Personal Information

We generally use the Order Information that we collect to fulfil orders placed through the website (including processing your payment information, organising shipping, and sending you invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Review our orders for potential risks or fraud; and

  • If it aligns with the preferences you have shared with us, provide you with information or advertising about our products or services.

We use the Device Information we collect to help us detect potential risks and fraud (particularly your IP address) and generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website—you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our data collection and usage practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Economic Area (EEA), you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details below.

Additionally, if you are located in the EEA, we note that we are processing your information to fulfil contracts we might have with you (for example, if you make an order through the website) or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of the EEA, including to Canada and the United States.

Data Retention

When you place an order through the website, we will retain your Order Information for our records unless and until you ask us to delete this information.

Changes

We reserve the right to update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: info@benxo.co.uk